Firme is a mini claymation documentary series by Primo Studios that dives into the incredible lives of legendary Latin artists who changed music forever. Hosted by the one and only Payaso P, each short episode blends smooth visuals with the raw, untold stories of icons like Carlos Santana and Ritchie Valens. From neighborhood dive bars to the Rock and Roll Hall of Fame, Firme celebrates the artists who stayed proud of their roots, broke down barriers, and shaped the mainstream sound.