A co-production partnership between Sundance Grand Jury Prize-winning Luz Films and Cuentalo. Validate IP as vertical drama, retain 100% ownership, reach 68M US Latinos daily.
Luz Films is the production company behind "In the Summers," winner of the Grand Jury Prize at the 2024 Sundance Film Festival. Co-founded by Sergio Lira and Lynette Coll, the company produces elevated Latino storytelling with talent including Sasha Calle, Leslie Grace, and Residente.
This co-production partnership brings Sundance-caliber storytelling to the vertical drama format. Luz Films develops the creative vision. Cuentalo provides the platform, distribution infrastructure, and direct access to 68 million US Latinos on their phones every day.
The business case is IP validation at a fraction of traditional cost. Instead of a $2M+ feature film budget with 18 months to first viewer, Luz Films can test new IP as a 5-episode vertical series for $50K to $150K with a 30-day production cycle. Real subscriber data and engagement analytics replace pitch decks and focus groups. Luz Films retains 100% IP ownership.
The partnership offers four structures: co-production on original vertical series with shared credit, IP validation pilots that generate audience data before approaching financiers, a talent pipeline where actors and directors develop vertical-native projects alongside their film work, and a Creator Community spotlight positioning Luz Films as the anchor production company in Cuentalo's creator academy.
Every Luz Films production on the platform receives a branded production badge, a featured series row on the Browse page, co-branded episode slates, and priority placement in creator discovery. The audience that showed up for "In the Summers" at Sundance is the same audience scrolling their phones looking for prestige Latino content every day.